From a hotel room in central Jakarta, the Indonesian news agency Pena describes the development of the tobacco industry today in its final report. This report is in the form of a 65-page magazine with the title on the front page of “Hypocrisy and Myths Behind the Tobacco Industry.”
Pena Indonesia claims that this report is based on investigative reports on various tobacco industry search documents. It also includes two CDs or a CD containing thousands of documents from the multinational industry in Indonesia. As documents of British American Tobacco or BAT, Philips Morris and others.
The workshops were attended by journalists and health activists. The aim is to provide insight into the existence of secret documents related to the arrival of the giants of the world tobacco industry and its relationship with Indonesia.
This workshop also received support from the WHO World Health Agency, representatives of Indonesia, the IAKMI-Association of Indonesian Public Health Specialists and the SEATCA-Tobacco Control Alliance in Southeast Asia.
Pena Indonesia worked for three months and glanced through the computer. Digging thousands of documents online from seven giant cigarettes recorded between the 1960s and early 2000s. At least about 28,000 more documents from British American Tobacco or BAT Indonesia are stored in digital libraries at the University of California, San Francisco.
The walk also takes place in the Legacy Tobacco Documents Documents web library which contains an internal document by Philips Morris, RJ Reynolds, Lorillard and Brown & Williamson. Farid Gaban and Alfian Hamzah from the Pena Indonesia news agency and Mardiyah Chamim from Tempo magazine report and write about the result. Coverage and support in the form of grants from the Essential Action Global Partnership for Tobacco Control based in Washington.
This story began in 1998. This year is perhaps listed in the most amazing American cigarette industry. The Attorney General of the State of Minnesota, United States, Hubert Humphrey III, blew a loud warning to the cigarette industry. The state’s attorney asked the seven greats of the smoking industry to open all their secret documents to the public. The goal is to find the truth.
These documents are internal documents that contain various letters to the authorities, scientists, media tricks to encourage the tobacco business. Seven giant companies, among others, are from Philip Morris Incorporated, RJ Reynolds Tobacco Company, British American Tobacco (BAT), Brown and Williamson, Ligget Group and The Tobacco Institute and the Tobacco Research Council and Lorillard Tobacco Company.
U.S. courts have six million documents with 35 million pages. Each page has a stamp and code of industry lawyers to ensure authenticity. The court also requires the tobacco industry parties to correct the documents by 2008.
While you are in England, mountains of British American tobacco documents are usually kept in a warehouse in Guilford, Surrey, England. BAT archiving of network documents is performed by the University of California, San Francisco, United States.
There are seven million documents in the form of scanned documents. And they spent about four years putting in the effort for their hard work. Unfortunately, according to Duncan Cambell, an American investigative journalist who helped search the documents of the smoking industry, the claim that there are about 181 files containing thousands of pages of documents was lost. These missing documents are not clear and a possible rimbania is linked to regions of other countries, such as Indonesia.
One of the investigations of this American smoking industry created the film “Insider”, which talks about the search by which an American television journalist discovers fraud in toxin levels. The media in the United States to encourage and influence people to be threatened by smoking. Cigarettes became a civil issue and then prompted the birth of strict smoking regulations.
The tobacco industry needs to be controlled and strictly controlled. For owners of the American tobacco industry, it is not a condition of a good climate. And ask the U.S. government for strict rules that only apply in the United States. And it does not apply to international business networks in different parts of other countries. The invasion is ongoing after 1998. And the targets of cigarette owners are countries entering groups of third countries.
How do countries in the region, especially Indonesia in cooperation with the document? Indonesia belonged to a third country, right? Indonesia is a land tender and haven for the world tobacco industry. The tobacco industry in Indonesia was embodied and was like its own “kingdom”. He played many roles and automatic movements do not get a lot of obstacles and barriers.
Be it legal, economic, social on a political path. The smoking industry in Indonesia has grown rapidly and slipped. Taking into account the largest daily newspaper in West Java, the People’s Mind, the tobacco industry as “expanding and taking root”. There is not much media in Indonesia to criticize, especially preaching to give a profound statement regarding the cigarette industry. With the open field, Indonesia has gained every movement, ideas and influence of the tobacco industry on the extensive development of the business.
We can learn a lot from documents on the tobacco industry. Learn how they work, determine your position, and influence policymakers, economic, media, until the “buy-sell” survey passes. The document is clear and detailed. We just need to work hard, carefully detail and make sheets of documents to get a complete picture of the building of the world tobacco industry as a whole.
According to institutions in Thailand dealing with the Alliance for Tobacco Control in Southeast Asia, in their report “Profit from Death: Exposing the Tobacco Industry Tactics in ASEAN Countries, October 2007”, it was explained that so far cigarette consumption in that region has been about 50 percent of world tobacco consumption. And Asia is considered an important market future for the world tobacco industry.
While 10 countries have joined ASEAN, approximately 31 percent or 125.8 million of ASEAN’s young youth smoke. Or about 10 percent – 1.25 billion – of the number of young smokers in the world continues to grow, and the country joining ASEAN has contributed to the death rate from smoking as much as 20 percent!
SEATCA is a partner network of government agencies that has merged into ASEAN, which undertakes research, advocacy and capacity building in all its members. SEATCA works and builds an advocacy mission on its members who have ratified the WHO Convention on Tobacco Control over the WHO Framework Convention on Tobacco Control (FCTC) – including Thailand, Malaysia, Cambodia and Vietnam. While Indonesia is the only country in Asia that has not ratified these conventions so far.
The WHO Tobacco Control Convention is crucial for application in the cigarette industry in Indonesia. This Convention shall regulate and control the tobacco industry. The convention contains about 38 articles aimed at improving the quality of global health.
Business development for the transition of the tobacco industry is not in the form of a single strategic. The business strategy will monitor the situation in each area of development. He has worked on organizing and defining target groups, facilitating policy policies that support good business coming from the government or MPs, working with anyone to make promotional efforts and forming a full market.
The tobacco industry builds its image in different ways. The advertisement creates direct communication with consumers by placing cigarettes through posters, print ads and electronic media, posters, accessories, colors and logos that cause the image of tobacco products.
Promotional activities by distributing free cigarette samples, offering coupons, competitions, lotteries, tickets to watch sports games and races, music concerts, film financing, talk shows, street entertainment for his activities in the form of corporate social responsibility or Corporate Social Responsibility (CSR) which supports scholarships, environmental projects and other activities under the name of a company or under the name of tobacco industry products. The inclusion of scholarships for journalists and school children is a success.
SEATCA survey on the control status of promotion, advertising, CSR and sponsorship rules in seven ASEAN countries in 2007. Including Cambodia, Indonesia, Laos, Malaysia, the Philippines, Thailand and Vietnam. Five countries have fairly strict rules governing the issuance of advertisements, promotions, sponsorships and CSR.
These five countries include Laos, Malaysia, the Philippines, Vietnam and Thailand. Of these five countries, Thailand has very strict rules against the tobacco industry and holds strict restrictions. The two most favorable, without rules, without control and without restrictions are Cambodia and Indonesia!
Cambodia and Indonesia are a haven for the tobacco industry. The two countries are a relatively poor country, right? Indonesia is estimated to have a poverty rate of 49 percent and the average cost of living in America of two dollars a day. Both have no rules and restrictions closely regulate tobacco control issues.
They are the most profitable opportunities for the tobacco industry. The cigarette industry has all the strength and capital to improve its business and maximize profits. The industry offers a dream potion and promotional advertising to the public to lift themselves out of poverty.
And offer in words suggestive ads and interesting success. This is a dream and a dream for all people. The success of the tobacco industry by offering a cigarette. Giving tobacco is one of the main ways for every person to get rid of poverty and manage to live quickly.
Poverty has become a country for profit. And the industry was well aware of this situation. Poverty, lack of regional representation and the role of government, lack of political awareness and the role of the media are powerless in cigarette advertising.
Data on Nielsen show that in 2006, advertising expenditures for the tobacco sector amounted to Rs 1.6 trillion. Which moronic media would lose and offer money for that? One media outlet in Indonesia may be aware and choose not to accept tobacco ads. But the question is to what extent will the power of this medium survive? And refrain from cigarette advertising attacks.
Cigarettes have become the main consumption for the poor. Cigarette consumption throughout the year reached 225 billion sticks. Cigarettes contain 4,000 toxic chemicals. And cigarettes are the leading cause of diseases that cause cancer, heart disease and other diseases that cause death in the long run. Every year people die as it indicates cigarettes cause as many as 400,000 in Indonesia!
The number of smokers in Indonesia has risen sharply. According to a national economic survey conducted by the Central Bureau of Statistics in the period 2001-2004, there was an increase in the number of beginner and under-10 smokers, which increased by 0.4 percent, to 2.8 percent. The National Child Protection Commission also gets a number that 90 percent of teenagers smoke because of advertising in Indonesia. Teenagers have become a major target of the tobacco industry.
This figure is worrying and then in February 2007 several members of the legislature came up with certain rules to restrict smoking. These rules are expected to limit, control, and restrict tobacco issues involving the activities of young children. This rule also requires a 60 percent increase in excise duties on cigarettes, to reduce people who buy cigarettes. And she was encouraged to expand research on the impact of smoking on health.
In 1999, Indonesia passed Government Decree 81/1999 on health cigarettes, Government Decree 38/1999 on procedures for advertising tobacco products and Government Decree 19/2003 on the obligations of cigarette manufacturers to include warnings on product packaging.
Indonesia has also benefited from this condition. The contribution of the cigarette industry sector in the form of tax revenue in the amount of 38.5 trillion Rp last year. This year, too, it is expected to increase to 42 billion Rp.
The cigarette business in Indonesia is very sweet. Two Indonesian families operating in the cigarette ranks on Forbes magazine’s richest list in the world. The Rachman Halim family, including owners of Gudang Garam, with assets worth $ 1.9 billion and warns of 538 warnings. Be Hartono and the Djarum 664 family with assets worth $ 1.5 billion.
Indonesian cigarette tax is generally cheap compared to other countries. Australia, Malaysia, Thailand and Singapore have set a 70 per cent tax on cigarettes. While you’re in Indonesia, just set the highest cigarette tax at 40 percent. With this tax rate, the retail price of cigarettes in Indonesia is one fifth of the price of cigarettes in Malaysia.
The price of cheap cigarettes is increasing smokers in Indonesia. Access to cigarettes is very easy. According to a recent survey by the WHO and the American Cancer Society, about 70 percent of Indonesian smokers are men. And 3 percent of women smoke Indonesia.
Indonesia plays a double role in delusion. On one side is the income he earned from cigarettes, but on the other hand many Indonesia will lose their human resources due to the damage caused by cigarettes. But a health insurance company in Indonesia that would guarantee his client about the consequences of smoking?
The world of the anti-smoking campaign continues to grow stronger. Rich countries and educated aware of the dangers of smoking. The anti-smoking movement is getting stronger and try to campaign on the issue at the level of the global movement. The Federation of Football Associations (FIFA) and even signed an agreement with the WHO to regulate and ban tobacco sponsorship on the football field.
MTV supports the anti-smoking campaign and appealed to teenagers not to smoke. Countries in Europe and other Asia and ratifying the convention have monitored tobacco control (FCTC).
But resistance to the cigarette industry in Indonesia is still weak. The anti-smoking movement, both for citizens and doctors, including the media, is still strong. WHO Indonesia has selected several names of artists and athletes for the national anti-smoking sports campaign. Among tennis champion Angelique Widjaja, bodybuilder Ada Rai and model Tracy Trinita.
But not enough to represent all three and move Indonesia’s residents to establish an anti-smoking movement. Indonesia needs a great figure and a constant movement to fight smoking. Not just the anti-smoking course slogan. But the anti-smoking movement is broad and strategic.
In short, the anti-smoking movement in Indonesia is still classified as powerless. It needs strength and strong strength to stop the strong and aggressive opposition of the tobacco industry. And the journalist is to write a movement and continue to oversee the spread of logging from the cigarette industry.
The advertising and propaganda war is taking place in the fight of the world of black smoke. And Indonesia is a powerful battleground for mapping the world of today’s global cigarette. This also applies to the local cigarette industry in Indonesia. As a local industry in Duh, Malang, Jember and Kediri. The local cigarette industry in Indonesia has also played an important role in influencing the smoking community.
In Indonesia, known as a cigarette snack while smoking outside a product known as white smoke. The local cigarette industry is a small king of tobacco, and many are in Java. The expansion of the world tobacco industry bosses are aggressive and strong and are trying to control the current market share. White cigar cigar cigarettes are struggling.
Who is the most powerful? The smoking industry builds myths, facts and misconceptions about smoking. And we know that the health of everyday citizens is declining for the victims of the battle. Indonesia and countries are allowing the health of their citizens to fall.
The facts about the dangers of cigarettes and the propaganda of the dark tobacco industry are clear. Cigarettes are not for compromise, but should be controlled and regulated by the government and the legislature. Indonesian society should be aware that cigarettes are now becoming an alarming epidemic.
The event will end in 2007, Indonesia has been selected for a global debate on global warming. It came to Bali in December. Global debates are very important for discussing and taking strategic steps related to the issue of global warming and the environment. Indonesia is also classified as bad in the environment.
Indonesia, including areas prone to red in environmental matters such as illegal logging, mining, industrial pollution and motor vehicle waste emissions. This global debate will produce decisions and policies are very important. The result will encourage all heads of state and citizens to support and implement strategic measures to combat global warming today.
I was shocked when he read the daily newspaper, the National Journal. At the bottom of the column are ads at the head of the page pasted on the later implementation of global warming. With dominant ads with a light green color that is close to iconic environmental issues.
This print ad includes a statement or countdown days in December 2007. These ads also bear the name of the Sampoerna cigarette and have the word “Green” which could also be interpreted as one of the main products of the Sampoerna cigarette.
I am sad to see that the debate on global warming will have to get the sponsorship of the tobacco industry. The business and its profits are mostly from Indonesia. Maybe I continue to dissolve the sadness and be a voice lost and forgotten in the noisy unrest of the events of global warming later.
This should be an important note, just a mirror and it becomes a matter for all of us. Environmental issues are common issues. He deviated from his conscience and our common sense. What is the value of a global warming event coming from a tobacco company? Cigarettes, however, are a toxin and one of the leading causes of death. Isn’t there anything wrong with a global warming program stemming from the tobacco industry?
A bunch of internal documents of the tobacco industry gave a clear answer. Problems of tactics, plans, strategies, political lobbying, and building awareness of mistake and dirty cigarettes.
I am very sorry for the critical discussions on global warming, there are stains and thorns. This becomes a wedge and a slap on the clichés of the world. It’s as if life and life unfold and start with cigarettes.
Cigarette syllable is not an oral service. And the strength in Indonesia’s cigarette industry points to that fact. And that is not true. The tobacco industry creates traps and myths. Cigarettes are an important issue for humanity. The life of the world of cigarettes is full of the power of compromise, deception and dark strategy.
And it is probably true in the world fight of cigarettes, as Ben Jonson wrote long ago in the book The Alchemist, that “Alchemy was a kind of game, like a card trick, to deceive a man with great charm.”